About YESAN
Naepo Bobusang Village
A traditional culture theme park experience where Korean traditional distribution culture and nature coexist in harmony.
Naepo Bobusang VillageTHE KOREAN DISTRIBUTION–CULTURE BOBUSANG VILLAGE
The origins of BobusangBobusang are merchants that wandered throughout the nation’s marketplaces wearing a paeraengi (a small, round hat made from bamboo stalk) decorated with cotton, while carrying goods on a chokjakdae (long staff), or on their backs. They are also referred to as jangdolbaegi, jangdolnim, dollimjangsu, janggun, etc., as they made appearances in marketplaces on a daily basis. Beyond being simple merchants, according to historical records, bobusang transported food and escorted the fleeing king to Uiju during Imjinwaeran (Japanese Invasion of Korea in 1592), playing various roles at the national level.
Yedeok Sangmusa was established around 1850 as a combined bobusang organization, consisting of 4 counties–Yesan, Deoksan, Myeoncheon, and Dangjin–with Yesan and Deoksan playing a central role in its operation. This is one of the few bobusang organizations that remained in existence up until the post-Japanese occupation era when most were dissolved. Yedeok Sangmusa has its roots in Baek Dal-Won, the founder of bobusang who is famous for assisting Taejo Yi Seong-Gye, the founder of the Josun Dynasty.
NAEPO BOBUSANG VILLAGE
A 19,000-pyeong (62,810 m²), traditional culture experience theme park
Naepo Bobusang Village was built in 2020 in the Deoksan area of Yesan, the center of bobusang culture, in accordance with the Naepo Cultural Area Regional Development Plan Confirmation Announcement (2004, Ministry of Land, Infrastructure and Transport). Built for the development of the history and traditional culture of Naepo Bobusang, and for the promotion of commerce, we offer a variety of things for you and your family, friends, and children to experience. Learn about the unique culture of bobusang through the Bobusang Distribution Culture Exhibition Center, venues and experience centers for intangible cultural assets, back alleys and open markets, etc. Please come and enjoy the experience!
A bustling area where visitors can directly experience and feel the culture of the Naepo region, and the lives and activities of bobusang rather than simply seeing and listening to stories about them.
A place where you can try food enjoyed by old bobusang, enjoy various exciting shows, experience crafts, and relax while soaking in the beautiful natural scenery surrounding Bobusang Village
The only village in Korea that represents bobusang culture and where you can experience the different aspects of it.
The Deoksan region of Yesan, the center of bobusang culture, is abundant with tourist attractions, including Deoksan Hot Spring, Yun Bong-Gil heritage site, Sudeoksa Temple, and restaurants/accommodations in the surrounding areas